Meta rate card
WhatsApp Business API pricing in India: per-message rates
What Meta charges per WhatsApp Business API message, by category. Billed separately from your aimonkbot plan. Last updated 5 Oct 2026.
| Category | Used for | Rate (India) |
|---|---|---|
| MarketingOffers, announcements and reminders to come back. | Offers, announcements and reminders to come back.“Festive sale: 20% off till Sunday” | ₹0.8631 |
| UtilityUpdates about an order, booking or account the customer asked for. | Updates about an order, booking or account the customer asked for.“Your order #1043 has shipped” | ₹0.115 |
| AuthenticationOne-time passwords and login codes. | One-time passwords and login codes.“Your code is 482913” | ₹0.115 |
| ServiceYour replies when a customer messages you first. | Your replies when a customer messages you first.“Yes, it's in stock in size M” | 1,000 free per number per month, then ₹0.115 from 1 Oct 2026 |
- • Rates are per delivered message, in Indian rupees.
- • Conversations that start from a Click-to-WhatsApp ad get a free 72-hour window.
- • India rates effective 1 Jan 2026.
- • We add no markup: you pay Meta's rate.
- • Rates for other countries: see Meta's WhatsApp Business Platform pricing(opens in a new tab).
Cost calculator
Estimate your monthly bill
Pick a plan and move the sliders to match how many messages you send in a month.
Offers and campaigns · ₹0.8631 each
Order and booking updates · ₹0.115 each
Estimated monthly bill
- Growth plan (monthly)
- ₹1,999
- Meta: marketing messages
- ₹4,315.50
- Meta: utility messages
- ₹575
- Our markup (0%)
- ₹0
Total per month
₹6,889.50
Estimate in rupees using Meta's India rates. Service replies within the free allowance aren't counted. Prices exclude 18% GST.